Charity Worldwide Hidden Talent Competition

Organizer's Greeting

1. Purpose and Objectives of the Project

This project is a charity event that aims to transform the emotion and empathy generated by the online exhibition of people's "hidden talents" (special skills, abilities, charm) from all over the world into donations for social contribution.

We deeply understand the inherent strengths and culture of major SNS and video platforms (YouTube, X, TikTok, Facebook, Weibo, Niconico Douga, and all other SNS in the world) and strategically link them.

The most important point is to build a mechanism that allows donations to be completed within each platform. This allows users to donate directly in a familiar environment, minimizing barriers to donation and aiming to maximize the total donation amount.

We actively involve creators from each platform and their enthusiastic fan bases, and place video content optimized for each platform to create wide reach and deep engagement.

Ultimately, our goal is to maximize buzz and anticipation leading up to the main event on December 24, 2025, and to maximize donations in a short, concentrated period. We aim to build an innovative charity ecosystem where all stakeholders (platforms, creators, fans, donation recipients, organizers) achieve a WIN-WIN situation.

2. Event Overview

3. Schedule (Planned)

1. June 2025: Project details finalized, executive committee established, recruitment of participating creators begins (Google Forms). Announcements begin on each platform.
2. July 2025: Sponsorship requests begin, donation function setup and promotion begin on each SNS platform.
3. August 2025: PR activities intensify, pre-event content distribution for each platform begins (planned). "#TalentThatMakesTheWorldSmile" and "#CharityHiddenTalent" hashtag campaigns fully launched.
4. September 2025: Participating creator recruitment closes, video審査 begins.
5. Early October 2025: Final meeting, material arrangements, event details announced.
6. December 24, 2025: Main Event! Live streaming and donation completion on each SNS platform!
7. March 2026: Revenue tabulation, donations, report creation.

4. December 24th Concentrated Multi-Platform Engagement Strategy

The essence of this project lies in clearly dividing the roles of each platform before and on the day of the main event on December 24, with the main focus on completing donations within each platform, to organically link them and maximize the excitement around the event.

4.1. Role and Utilization of Each Platform (Video Placement, Fan Base Acquisition, Donation Completion)

4.2. Video Release and Hashtag Information Release Timing (Focused on December 24)

Event-Exclusive Hashtags: The main hashtags will be "#TalentThatMakesTheWorldSmile" and its English equivalent "#CharityHiddenTalent". These hashtags will be released from the start of participating creator recruitment (June 9, 2025) and their consistent use will be encouraged in all announcements and creator posts. The aim is to build awareness and anticipation for the event from an early stage.

Timing of Participating Video Release:

1. During the Recruitment Period (June-November 2025): Build anticipation with pre-event videos!
   • Short version teaser videos selected by the organizers from submitted videos, as well as participating creators' event enthusiasm videos, practice scenes, and behind-the-scenes content, will be released as needed, tailored to the characteristics of each platform.
   • X: Attract attention with impactful short videos and spread them with hashtags to create real-time buzz.
   • TikTok: Aim for virality with visually striking short videos featuring creative BGM and effects, capturing the hearts of the younger generation.
   • YouTube: Release introduction videos of participating creators and long-version event announcement commercials, deeply conveying the overall picture and charm of the event.
   • Facebook/Instagram: Deliver event information to a wide audience via engaging Reels and Stories, as well as detailed posts, and promote community building.
   • Weibo: Post videos optimized for Chinese-speaking users to increase interest in the event.
   • Niconico Douga: Implement creator introduction videos with unique editing and pre-event live streams on Niconico Live, etc., to attract an enthusiastic fan base.
   • Objective: Maximize anticipation for the main event on December 24 and passionately draw in fan bases from each platform to the event.
2. On the Day of the Main Event (December 24, 2025): Concentrated live stream where emotion and donations explode!
   • Maximize the use of each platform's live function and simultaneously live stream the main event (or selected and optimized performances for each platform) across multiple platforms.
   • During the live stream, utilize each platform's tipping, gift, star, badge, paid channel functions, etc., to directly encourage viewers to donate. Provide the best experience by completing donations on the spot, at the moment emotion is generated.
   • X: As the event progresses, post real-time highlight videos and impressive performance clips. Encourage real-time comments and impression posts using hashtags, dominating trends and delivering the event's excitement worldwide.
   • TikTok: Post real-time live streams (short-term limited live streams different from YouTube) and short videos capturing the "best moments" from the event, aiming to guide to other platforms and acquire new users, accelerating viral dissemination.
   • Niconico Douga: Partial mirror streaming on Niconico Live linked to the main YouTube event, and streaming of selected scenes with unique comments that generate excitement. Promote the use of the gift (tipping) function to transform enthusiastic support into donations.
   • Objective: On this special day, December 24, simultaneously boost the event on all platforms, bring virality to its maximum, and complete donations within each platform to maximize donation enthusiasm.
3. After the Event (from December 25, 2025 onwards): Continue the emotion, towards the future! Archive and secondary use
   • Edit event highlight videos and collections of each creator's best performances on each platform, and release them optimized for each platform (partial public release also considered).
   • Provide secondary creation guidelines to encourage creators and fans to create and disseminate event-related content. Emotion will cross borders and become a source of new creation.
   • Objective: Continue the emotion of the event, further promote donations and anticipation for the next year, and expand the circle of charity.

6. Eligible Skills/Arts and Recommended Application Formats

This competition aims to provide a platform where you can fully express your creativity and talent. Below are examples of eligible skills and arts. Do not limit yourselves to these; please showcase your "hidden talents"! Preliminary selection will be based on videos or photos, but by submitting in the format most suitable for your talent, you will be able to maximize the appeal of your excellent abilities.

【Important】Notes on Copyright:
When using existing songs for singing or instrumental performance, copyright permission (JASRAC, etc.) may be required.
Since submitted videos will be published on various SNS platforms and donations will be solicited through tipping/gift functions, etc., please be sure to use royalty-free audio sources or obtain formal permission from the rights holder yourself.
It is mandatory that the participant fully owns the rights to all copyrighted works (music, footage, images, scripts, etc.) included in the video, or has obtained all necessary permissions (including permissions from copyright management organizations such as JASRAC, as well as permissions from the original author and secondary use permissions), and pledges to be able to provide evidence thereof.
The use of royalty-free materials or completely original songs is strongly recommended. This will also be a favorable factor in the judging.
In the event of copyright infringement, the video may be rejected or removed, and the responsibility lies with the applicant themselves.
(For details, please check the terms in the application form. If in doubt, please consult a lawyer or other professional in advance.)

Examples of Eligible Skills/Arts:

• Singing: Solo, duet, chorus, hymns, etc.
• Dance: Street dance, classical ballet, Japanese dance, creative dance, etc.
• Comedy: Skits, stand-up, improv, flip-chart comedy, impersonations, etc.
• Instrumental Performance: Piano, guitar, violin, drums, traditional Japanese instruments (shakuhachi, shamisen, etc.), wind instruments, DJ performances, etc.
• Art & Crafts: Bonsai, photography, painting (e.g., live painting), calligraphy, sculpture, pottery, magic, juggling, balloon art, origami, etc.
• Performance: Acrobatics, mime, recitation, theater, ventriloquism, street performances, etc.
• Technology & IT Related: Programming (interactive art, game creation, etc.), robot operation, drone piloting, digital art, VFX (visual effects) showcase, etc.
• Other: Cooking demonstrations, calligraphy performance, haiku/tanka recitation, trivia presentation, etc.

Recommended Application Formats:

7. How to Participate in Donations on Each SNS Platform

In this event, you can directly participate in charity from the SNS platforms you normally use!
Send your passionate support to inspiring performances and turn that emotion into power to save the world!

※The use of donation functions on each platform is subject to the regulations of each platform.

8. Donation Mechanism and Transparency

Donations received from you via each SNS platform, after deducting platform fees, will be strictly managed by the Charity Worldwide Hidden Talent Competition Executive Committee.

The entire amount, after deducting operating expenses, will be donated to reliable charity organizations. Upon completion of the donation, a detailed financial report will be published on the official website, clearly communicating how your support has contributed to society.

We are building a highly transparent mechanism that allows your generous support to directly translate into smiles around the world.

9. Request for Sponsorship

We kindly ask for your understanding and endorsement of this Charity Worldwide Hidden Talent Competition, and request your sponsorship. The sponsorship funds received will be carefully utilized for operating expenses and donations. Please consider this an excellent opportunity to showcase your company's proactive stance on social contribution. If you are interested in sponsoring, please contact us here.

Sponsorship Categories

• Special Sponsorship: 500,000 yen per unit
• General Sponsorship: 100,000 yen per unit
• Sponsorship A: 50,000 yen per unit

Sponsorship Benefits

10. Expected Effects and Realization of True WIN-WIN

This project aims to minimize copyright risks, maximize the strengths of each platform, and through multifaceted monetization and broad reach, realize a true WIN-WIN charity event that benefits all stakeholders.

Exchange Party

We are planning an exchange party for video contributors and viewers.

Charity Collaborators and Organizations

11. Organizer Introduction